Get a bespoke report to deliver better group-decisions
As a senior leader, you know the frustration: decisions take forever, commitments fall through, and plans shift before they even start. You think everyone’s on board, then find out everyone’s got a different idea.
Your bespoke report will give you the clarity and tools you need to take strategic decisions and foster genuine commitment and drive within the business.
Are you a senior leader struggling with the following issues within your decision group?
Decision fatigue
Colleagues think the meeting is not addressing the right issues or moving things forward. They want to be elsewhere, attending to things they believe will make a difference.
Broken agreements
You expect to see progress only to find colleagues haven’t followed through on their commitments leading to missed deadlines and lost opportunities.
Constant change
The priorities constantly change forcing endless adjustments to your plans.
Misaligned false consensus
You think a decision is made, only to find colleagues have a completely different understanding.
If these issues resonate with you, then our Bespoke Interaction Needs Analysis could be just what you need
Your Bespoke Interaction Needs Report
Complete the questionnaire, and you’ll receive your bespoke report within 24 hours.
Personalised feedback on your unique Interaction Needs
Actionable insights to improve your decision-making and collaboration with others
Insight into managing the three stages of decision-making to stop talking at cross-purposes
Learn how to stop the endless loops and misaligned outcomes
Gain the clarity and tools you need to foster more effective group-decisions
Take less time to reach decisions everyone is committed to implement
The Science Behind the Solution
Many colleagues view meetings as a necessary evil – something to be endured. Few feel energised and eager to attend. They feel they can predict the outcome, but feel obliged to attend and go through the ritual. What a wasted opportunity.
Kennedy encourages the decision-group to get the basics right so that participants have the knowledge, experience and authority to reach clear, consistent and sustainable decisions.
Kennedy provides the Interaction Needs Analysis, giving bespoke feedback so you will understand your impact on the group and the decisions you take. As a senior leader, you may decide to invite individuals within your team to complete the analysis. This will give you the maximum understanding of the team dynamics and build confidence in your group to build on their strengths and to develop strategies to address any development needs.
Our approach builds on the pioneering work of Rudolf Laban (who improved production in British factories in the 1940s) and his business partner Warren Lamb, who linked body movement directly to decision-making patterns. Dr. Sherril Kennedy has applied this powerful methodology with boards, executive groups, and team leaders across public and private sectors for 30 years, empowering them to make clear, consistent decisions that align with their strategy and organisational goals.
The Interaction Needs Analysis provides an additional layer of understanding that can explain the psychometric feedback you may already use. It gives you the additional insight that enables all members of the decision group to be heard and make a valuable contribution to the discussion and subsequent decision.
This can be accessed by completing a questionnaire and receiving your bespoke feedback within 24 hours.

Our research and decades of experience pinpoint two fundamental reasons why decisions fall apart
1. Differing ‘Interaction Needs’: During decision-making, everyone has a unique, fundamental need to share their thinking during decision-making. These unspoken differences in how people interact—not the quality of their ideas—are often what sabotage group decisions.
2. Mismatched Focus: Individuals often concentrate on different stages of the decision process. One person might still be gathering crucial information, while another is ready to set out the steps ahead for immediate implementation. This disconnect in focus and energy can prevent true agreement or lead to fragile, unsustainable decisions.
Think about it: a quiet person might be bursting with implementation ideas, while a vocal researcher needs private time to process. Without understanding these needs, your group thinks they’ve agreed, but each person walks away with a slightly different decision. This isn’t about introversion or extroversion; it’s a deeper layer of how we genuinely interact.

The Interaction Needs Analysis can help bring clarity to your communication struggles
Do any of these challenges feel familiar?
You may misunderstand the motivation of colleagues
You may have a colleague that constantly talks and ask questions when they are considering an issue, but seems to withdraw from the group when you are deciding next steps. You wonder if they have lost interest, or simply don’t want to share their views, possibly to gain some advantage. Such speculation is likely to be wrong. Their behaviour is probably being shaped by their Interaction Needs.
Some colleagues just want to get into action
You may be aware how a colleague intends to implement a decision, before you gather and evaluate the relevant information. It’s like looking through two ends of the telescope. You can manage the tension this produces by understanding your individual Interaction Needs.
Your decisions may be denied vital information
You may take a decision only to find that one of your colleagues has vital information that hasn’t been shared with the decision-making group. By understanding the unique Interaction Needs of the individual you can take more timely decisions and stop this happening.
If these issues resonate with you, then our Bespoke Interaction Needs Analysis could be just what you need
Save wasted time and effort:
Reach enduring decisions that all are committed to implement without going through endless loops and miscommunication
Don’t be distracted by the dominant voice:
Be confident your decisions are grounded, can be implemented, and dovetail with your strategy
Use the insight of the Interaction Needs Analysis:
Ensure all members of the group are heard, and all feel able to make a positive contribution to the discussion and subsequent decision.
Frequently Asked Questions
How much does the Bespoke Interaction Analysis cost?
An individual report is £120. If you buy multiple copies, there will be a 20% discount (£96 per team member). As a senior leader, it would be beneficial for your team members to also complete the analysis. This will give you the maximum understanding of the team dynamics and build confidence in your group to build on their strengths and to develop strategies to address any development needs.
There are many psychometric tools – why choose this one?
The analysis does not challenge the feedback you have received from other psychometric tools; it underpins and often explains it. It gives you guidance on how to get the best from your colleagues and work effectively with them. It is a powerful tool to enhance group decision-making.
Is this about introversion and extroversion?
No, it’s a deeper layer of how we genuinely interact. It’s enduring and cannot be learned. The analysis will apply whether you are making decisions with your friends and family, or with your work colleagues.
If you have any further questions, just let us know
Tired of your business decisions derailing?
Stop the endless loops, missed deadlines, and constant confusion. You know the frustration: decisions take forever, commitments fall through, and plans shift before they even start. You think everyone’s on board, then find out everyone’s got a different idea.
It’s not you, and it’s not them. It’s miscommunication.
What you get: Your Bespoke Interaction Needs Report
Complete the questionnaire, and you’ll receive your bespoke report within 24 hours.